Electronic media used in Switzerland in 2022-2023

Published by
Kasia Davies,
Jan 19, 2024
In 2023, around 93 percent of Swiss people watched television, making it the most used medium among consumers. Television was followed by listening to the radio and using YouTube among 90 percent and 64 percent of respondents respectively.

User share of selected electronic media among the total population in Switzerland in 2022 and 2023

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Release date

August 2023

Region

Switzerland

Survey time period

Beginning of April until mid-June 2023

Number of respondents

2,087*

Age group

15 years and older

Special properties

Phone and online survey; representative of the propulation aged 15 years and older in German-speaking and west Switzerland (Romandy)

Supplementary notes

* Number of respondents: German-speaking Switzerland: 1,052, western Switzerland: 792, and Italien-speaking Switzerland: 238.

Margin or error +/- 2.2 percent.

People from the italien-speaking Switzerland were not surveyed in 2022. So only a limited comparison with the previous year is possible.

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Newspapers

7

Television

6

Internet

3

Radio

7

Streaming

4

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Media usage in SwitzerlandSwitzerlandMedia usage in EuropeMedia usage in Germany
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