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U.S. non-LGBTQ comfortable with seeing LGBTQ representation in ads and media 2019

According to a study from late 2019 on the acceptance of LGBTQ representation in advertising, it was found that 75 percent of non-LGBTQ survey participants answered that they were comfortable seeing LGBTQ people included in commercials. A further 70 percent said that they were comfortable with seeing advertising that includes LGBTQ families with children.

Share of non-LGBTQ adults who are comfortable seeing LGBTQ representation in media and advertising in the United States as of December 2019

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Sources

Release date

May 2020

Region

United States

Survey time period

November 20 o December 3, 2019

Number of respondents

2,031 respondents

Age group

18 years and older

Special properties

among non-LGBTQ U.S. adults

Method of interview

Online survey

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Statistics on "Inclusion and diversity in advertising in the U.S."

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