Global beauty brand social media metrics 2019

In 2019, beauty brands performed best on photo-sharing platform Instagram. On average, beauty brands posted 10.15 posts on Instagram per week and generated a 0.85 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.

Social media metrics for global beauty brands in 2019

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Source

Release date

January 2020

Region

Worldwide

Survey time period

January 1, 2019 to September 30, 2019

Number of respondents

100 beauty brands

Supplementary notes

The source defines engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size.

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Statistics on "Brands on social media"

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