Global reach rate of Instagram stories vs posts 2019, by account size

Published by
Stacy Jo Dixon,
Apr 28, 2022
In 2019, brands with over 200 thousand followers had an Instagram post reach rate of 13.8 percent and an Instagram stories reach rate of just 2.3 percent. In comparison, smaller brands with under 10 thousand followers had a post reach rate of 26.6 percent and a stories reach rate of 8.4 percent.

Reach rate of brand Instagram stories and posts worldwide in 2019, by account size

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Release date

January 2020

Region

Worldwide

Survey time period

June to October 2019

Special properties

29,000 Instagram Stories

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Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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