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Data which UK citizens do not believe social media companies are collecting in 2020

Many internet users in the United Kingdom (UK) are already aware that their personal data is being collected by social media companies. Despite this, results from a 2020 survey highlight that the majority (88 percent) of respondents believed that their offline conversations were safe. 75 percent also felt confident that their online media consumption was not being tracked. A significant share (68 percent) did not think that their purchase history was being monitored, while over half of all responding adults did not believe that their browsing history, location, and social media behavior was being tracked at all.

Types of data that UK citizens do not believe social media companies are collecting in 2020

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Release date

June 2020


United Kingdom

Survey time period

January 20 to May 6, 2020*

Number of respondents

3,197 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

*The survey was conducted in two waves, between the 20th to 31st January 2020 and 27th April to 6th May.

Respondent breakdown for the UK: 2,218 respondents in wave 1,979 in wave 2

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Statistics on "Online privacy in the United Kingdom (UK)"

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