Visitor numbers at amusement parks and theme parks in Japan 2014-2023

In 2023, the number of visitors at amusement parks and theme parks in Japan amounted to roughly 72.38 million. Japan has several nationally and internationally renowned theme parks. These parks attract the lion’s share of amusement park goers in Japan. The decline in the number of park visitors starting from 2020 reflects the impact of the COVID-19 pandemic on the amusement park industry. In 2023, the industry mostly recovered.

Which are the most famous parks?

Among the many amusement and theme parks in Japan, Tokyo Disneyland and Tokyo DisneySea are the most popular in terms of attendance numbers. Universal Studios Japan, located in Osaka, is another world-famous park that is visited by millions of people every year. Entry passes for these facilities range between approximately seven thousand Japanese yen and can surpass ten thousand yen, depending on the age of the person and the time and date of the visit.

Where does the revenue of amusement parks and theme parks come from?

Amusement parks and theme parks typically have three segments that generate revenue, namely through entrance and event fees, merchandise sales, and restaurant sales. In Japan, admission and utilization fees at theme parks and amusement parks comprise the largest share of revenues. Merchandise purchases and sales from restaurants on or around the premises are also an important source of income for facilities.