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Forecast ad budget change in Russia 2020, by type

How will your brand's advertising budget change in the 2nd half of 2020?

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Sources

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In cooperation with
Data Insight (RU)
Release date

December 2020

Region

Russia

Survey time period

H2 2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* The respondents represented 62 companies. By profile, 92 percent of surveyed companies were offline. Two thirds of respondents were engaged in FMCG, cars, medicines, electronics, etc., 18 percent were online and offline retailers, primarily food retailers, and 11 percent were various service providers, such as airlines and telecommunication companies.

Figures were forecast.

The figures are in Russian ruble terms; compared to the previous year. They might not sum up to 100 due to rounding.

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Statistics on " Advertising in Russia "

Statistics on Advertising in Russia

Overview

7

Television advertising

6

Radio advertising

6

Out-of-home advertising

8

Press advertising

7

Digital advertising

7

Advertisers and their strategies

6

Consumer behavior

3

Further related statistics

17
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