In 27 percent of enterprises, the budget for interactive advertising in Russia was forecast to decrease in the second half of 2020. To compare, 24 percent of companies predicted cuts of spending on offline advertising.
How will your brand's advertising budget change in the 2nd half of 2020?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Interactive ad spending growth in Russia 2021, by company type
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
- Premium Statistic Digital video ad budget allocation methods used by Russian brands 2019, by type
- Premium Statistic Ad spend growth in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Distribution of advertising spending in Ireland 2023, by medium
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Premium Statistic Ad spending distribution in China 2021, by medium
- Basic Statistic Distribution of ad spend in Brazil 2021, by medium
- Premium Statistic Ad spend in the Netherlands 2020, by medium
About the region
9
- Premium Statistic Interactive ad spending growth in Russia 2021, by industry
- Premium Statistic Share of interactive ads in marketing budget in Russia 2020
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
- Premium Statistic Interactive ad tool use for branding and performance in Russia 2020
- Premium Statistic Ad technologies experimented with in Russia 2020
- Premium Statistic Offline advertising use in Russia in 2020, by channel and sector
- Premium Statistic Sponsored content share on YouTube in Russian 2018-2020
- Premium Statistic Spending on digital video advertising in Russia 2021-2022, by type
- Premium Statistic Advertising spending growth in Russia 2023, by channel
Selected statistics
2
Other regions
9
- Premium Statistic Ad spend growth in Western Europe 2000-2024
- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
- Premium Statistic Digital ad spend in France 2022, by format
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
- Premium Statistic Distribution of ad spend in India 2016-2017, by medium
- Premium Statistic Digital ad spend growth in Latin America 2021, by format
- Premium Statistic Distribution of ad spend in Australia 2014, by medium
- Premium Statistic Colombia & Mexico: most preferred online ad formats 2017
Related statistics
9
- Premium Statistic Advertising expenditure in Ukraine 2011-2022
- Premium Statistic Advertising market share in Russia 2023, by industry
- Premium Statistic FMCG ad share in social media in Russia and CIS 2020, by format
- Premium Statistic Digital advertising budget share in Ukraine 2017-2020, by industry
- Premium Statistic Sponsored videos on YouTube in Russian 2020, by topic
- Premium Statistic Digital advertising budget share in Ukraine 2022, by format
- Premium Statistic Advertising market share in Ukraine 2022, by medium
- Premium Statistic Digital advertising expenditure in Russia 2022, by segment
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2022
Further related statistics
2
Further Content: You might find this interesting as well
Statistics
Data Insight (RU). (December 29, 2020). How will your brand's advertising budget change in the 2nd half of 2020? [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
Data Insight (RU). "How will your brand's advertising budget change in the 2nd half of 2020?." Chart. December 29, 2020. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
Data Insight (RU). (2020). How will your brand's advertising budget change in the 2nd half of 2020?. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
Data Insight (RU). "How Will Your Brand's Advertising Budget Change in The 2nd Half of 2020?." Statista, Statista Inc., 29 Dec 2020, https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/
Data Insight (RU), How will your brand's advertising budget change in the 2nd half of 2020? Statista, https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/ (last visited April 25, 2024)
How will your brand's advertising budget change in the 2nd half of 2020? [Graph], Data Insight (RU), December 29, 2020. [Online]. Available: https://www.statista.com/statistics/1194955/ad-budget-change-by-type-russia/