Best PR campaigns worldwide 2020

"Broadway the Rainbow" developed by ICF Next (a subsidiary of the consultancy ICF International) for Skittles was the most successful public relations (PR) campaign worldwide in 2020, scoring 17 points in the Global Creative Index. Four campaigns tied for the second place: "The Crown Act" developed by Joy Collective for Dove, "DO Black: The Carbon Limited Credit Card" by Hill+Knowlton Strategies for Doconomy, "We Believe" by Ketchum for Gilette, and "#AcceptanceMatters" by Ketchum for Mastercard. In 2019, Omnicom PR Group was the largest PR agency holding group worldwide, with a revenue of 1.4 billion U.S. dollars.

Most successful PR campaigns worldwide in 2020, according to Global Creative Index

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Release date

December 2020

More information

Region

Worldwide

Survey time period

October 2019 to October 2020

Special properties

based on public relations work

Supplementary notes

Methodology: "The Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period, up to the 2020 Global SABRE Awards. The formula takes into account the expansion of 'public relations' work across multiple categories at advertising-oriented shows such as the Cannes Lions (...)."

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