As of the third quarter of 2023, the Chinese question-and-answer site Zhihu reported to have about
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million monthly active paying users. Among the
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million monthly active content creators as of 2021 autumn, only a small proportion of them were earning over 10,000 yuan per month on the Quora-like platform.
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Main usage figures of the Chinese Qura-like social media site Zhihu between 2021 and 2023
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Zhihu. (November 29, 2023). Main usage figures of the Chinese Qura-like social media site Zhihu between 2021 and 2023 (in millions) [Graph]. In Statista. Retrieved September 04, 2025, from https://www.statista.com/statistics/1223829/china-key-usage-figures-of-zhihu/
Zhihu. "Main usage figures of the Chinese Qura-like social media site Zhihu between 2021 and 2023 (in millions)." Chart. November 29, 2023. Statista. Accessed September 04, 2025. https://www.statista.com/statistics/1223829/china-key-usage-figures-of-zhihu/
Zhihu. (2023). Main usage figures of the Chinese Qura-like social media site Zhihu between 2021 and 2023 (in millions). Statista. Statista Inc.. Accessed: September 04, 2025. https://www.statista.com/statistics/1223829/china-key-usage-figures-of-zhihu/
Zhihu. "Main Usage Figures of The Chinese Qura-like Social Media Site Zhihu between 2021 and 2023 (in Millions)." Statista, Statista Inc., 29 Nov 2023, https://www.statista.com/statistics/1223829/china-key-usage-figures-of-zhihu/
Zhihu, Main usage figures of the Chinese Qura-like social media site Zhihu between 2021 and 2023 (in millions) Statista, https://www.statista.com/statistics/1223829/china-key-usage-figures-of-zhihu/ (last visited September 04, 2025)
Main usage figures of the Chinese Qura-like social media site Zhihu between 2021 and 2023 (in millions) [Graph], Zhihu, November 29, 2023. [Online]. Available: https://www.statista.com/statistics/1223829/china-key-usage-figures-of-zhihu/
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