Influence of e-mail marketing on consumer purchase decisions in the UK 2020

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey, 28 percent of responding consumers from the United Kingdom stated that receiving e-mails directly from brands or companies could influence their purchasing decisions; 59 percent disagreed with that statement.

Share of respondents whose purchase decisions were influenced by marketing e-mails in the United Kingdom as of September 2020

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Source

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Release date

September 2020

Region

United Kingdom

Survey time period

September 2020

Supplementary notes

The source does not provide information about the methodology of the survey. The date provided is the publication date.

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Overview

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Financials

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Metrics

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Marketer use

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Consumer behavior

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Topics

Marketing in the United KingdomDigital retail media advertising in EuropeAdvertising in the UKAdvertising in EuropeDigital advertising in Europe
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