A survey on video media consumption in Vietnam found that advertisements shown on video-sharing platforms were most likely to capture viewers' attention, as stated by 59 percent of respondents. In comparison, ads that were shown on over-the-top (OTT) platforms attracted 52 percent of the respondents' attention.
Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform
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SpotX. (March 1, 2021). Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
SpotX. "Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform." Chart. March 1, 2021. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
SpotX. (2021). Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
SpotX. "Share of Viewers Who Paid Attention to Advertisements Shown on Video Streaming Services in Vietnam as of October 2020, by Platform." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
SpotX, Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform Statista, https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/ (last visited November 09, 2024)
Share of viewers who paid attention to advertisements shown on video streaming services in Vietnam as of October 2020, by platform [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1254725/vietnam-ad-viewership-on-video-services-platforms/
