During a 2021 survey, 85 percent of responding business-to-consumer (B2C) brands from Europe said the main target of their influencer marketing activities was to raise brand awareness. Driving sales was a goal for 66 percent of marketers, whereas reaching new target audiences was named by 51 percent of responding brands.
Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cure Media. (April 13, 2021). Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021 [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. "Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021." Chart. April 13, 2021. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. (2021). Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. "Leading Goals of Business-to-consumer (B2c) Influencer Marketing in Europe as of April 2021." Statista, Statista Inc., 13 Apr 2021, https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media, Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021 Statista, https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/ (last visited December 07, 2024)
Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021 [Graph], Cure Media, April 13, 2021. [Online]. Available: https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/