During a 2021 survey, 85 percent of responding business-to-consumer (B2C) brands from Europe said the main target of their influencer marketing activities was to raise brand awareness. Driving sales was a goal for 66 percent of marketers, whereas reaching new target audiences was named by 51 percent of responding brands.
Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021
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Statistics on Influencer marketing in Italy
Overview
5
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2021
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2021
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Budgets and costs
4
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
Doing business
6
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Objectives related to influencer marketing in Italy 2021
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
- Premium Statistic Number of incidents with FMCG influencers worldwide 2020, by country
Market leaders
8
- Premium Statistic Most popular Italian influencers on Instagram 2022
- Premium Statistic Most mentioned brands on Italian-language Instagram worldwide 2021
- Premium Statistic Highest-paid Italian fashion influencers on Instagram in March 2021
- Basic Statistic Most followed Italian Olympics athletes on Instagram 2021
- Basic Statistic Leading TikTok creators in Italy H1 2021, by number of video views
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian TikTok creators 2021, by number of followers
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
Consumer perspective
6
- Premium Statistic Reasons why Italians follow influencers 2021
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2021
- Premium Statistic Ad formats driving brand discovery of Gen Z in Italy 2021
- Premium Statistic Channels used by Gen Z to acquire brand information in Italy 2021
- Premium Statistic Influencer marketing effectiveness in Italy in February 2021
Further related statistics
12
- Leading challenges of influencer marketing in the U.S. 2019
- Influencer marketing success measurement metrics in the U.S. 2021
- Effectiveness of influencer marketing according to marketers in the U.S. 2019
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Leading methods of disclosing branded content in influencer marketing 2018
- Leading ways to find influencers by marketers in the U.S. 2019
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Adpick's online influencer income distribution South Korea 2018
- Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending
- Share of Instagram influencers in Russia in 2019, by number of followers
- Johnson Matthey sales of the precious metal division by sector 2015-2017
- UK: frequency of checking the salt content 2020, by marital status
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Statistics
- Leading challenges of influencer marketing in the U.S. 2019
- Influencer marketing success measurement metrics in the U.S. 2021
- Effectiveness of influencer marketing according to marketers in the U.S. 2019
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Leading methods of disclosing branded content in influencer marketing 2018
- Leading ways to find influencers by marketers in the U.S. 2019
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Adpick's online influencer income distribution South Korea 2018
- Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending
- Share of Instagram influencers in Russia in 2019, by number of followers
- Johnson Matthey sales of the precious metal division by sector 2015-2017
- UK: frequency of checking the salt content 2020, by marital status
Cure Media. (April 13, 2021). Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021 [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. "Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021." Chart. April 13, 2021. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. (2021). Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021. Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. "Leading Goals of Business-to-consumer (B2c) Influencer Marketing in Europe as of April 2021." Statista, Statista Inc., 13 Apr 2021, https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media, Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021 Statista, https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/ (last visited January 27, 2023)
Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021 [Graph], Cure Media, April 13, 2021. [Online]. Available: https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/