During a 2021 survey, 85 percent of responding business-to-consumer (B2C) brands from Europe said the main target of their influencer marketing activities was to raise brand awareness. Driving sales was a goal for 66 percent of marketers, whereas reaching new target audiences was named by 51 percent of responding brands.
Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021
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Cure Media. (April 13, 2021). Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021 [Graph]. In Statista. Retrieved December 05, 2021, from https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. "Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021." Chart. April 13, 2021. Statista. Accessed December 05, 2021. https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. (2021). Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021. Statista. Statista Inc.. Accessed: December 05, 2021. https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media. "Leading Goals of Business-to-consumer (B2c) Influencer Marketing in Europe as of April 2021." Statista, Statista Inc., 13 Apr 2021, https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/
Cure Media, Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021 Statista, https://www.statista.com/statistics/1255386/goals-influence-marketing-europe/ (last visited December 05, 2021)
