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Leading goals of B2C influencer marketing in Europe 2021

Published by Statista Research Department, Jan 6, 2023
During a 2021 survey, 85 percent of responding business-to-consumer (B2C) brands from Europe said the main target of their influencer marketing activities was to raise brand awareness. Driving sales was a goal for 66 percent of marketers, whereas reaching new target audiences was named by 51 percent of responding brands.

Leading goals of business-to-consumer (B2C) influencer marketing in Europe as of April 2021

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Source

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Cure Media
Release date

April 2021

Region

Europe

Survey time period

as of April 2021

Supplementary notes

The source does not provide information about survey methodology. The date provided is the publication date.

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