In a January 2019 survey of marketers in the United States, 35 percent of respondents found influencer marketing to be very effective, while further 45 percent thought of it as effective. On the other hand, five percent of marketers found influencer marketing to be ineffective.
Effectiveness of influencer marketing according to marketers in the United States as of January 2019
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Mediakix. (February 14, 2019). Effectiveness of influencer marketing according to marketers in the United States as of January 2019 [Graph]. In Statista. Retrieved February 28, 2021, from https://www.statista.com/statistics/1042299/effectiveness-influencer-marketing-marketers-us/
Mediakix. "Effectiveness of influencer marketing according to marketers in the United States as of January 2019." Chart. February 14, 2019. Statista. Accessed February 28, 2021. https://www.statista.com/statistics/1042299/effectiveness-influencer-marketing-marketers-us/
Mediakix. (2019). Effectiveness of influencer marketing according to marketers in the United States as of January 2019. Statista. Statista Inc.. Accessed: February 28, 2021. https://www.statista.com/statistics/1042299/effectiveness-influencer-marketing-marketers-us/
Mediakix. "Effectiveness of Influencer Marketing According to Marketers in The United States as of January 2019." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/1042299/effectiveness-influencer-marketing-marketers-us/
Mediakix, Effectiveness of influencer marketing according to marketers in the United States as of January 2019 Statista, https://www.statista.com/statistics/1042299/effectiveness-influencer-marketing-marketers-us/ (last visited February 28, 2021)