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Effectiveness of influencer marketing according to marketers in the U.S. 2019

Published by Statista Research Department, Jan 14, 2021
In a January 2019 survey of marketers in the United States, 35 percent of respondents found influencer marketing to be very effective, while further 45 percent thought of it as effective. On the other hand, five percent of marketers found influencer marketing to be ineffective.

Effectiveness of influencer marketing according to marketers in the United States as of January 2019

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Release date

February 2019

Region

United States

Survey time period

January 15 to 25, 2019

Number of respondents

162 marketers

Special properties

90% of respondents were US-based

Method of interview

Online survey

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