According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, about 68 percent of respondents who owned multiple subscription video-on-demand (SVOD) platforms specified exclusive access to the desired content as the main reason to pay for more than one platforms. Over 40 percent of respondents subscribed for an ad-free viewing experience or the original content from the individual platforms.
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Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
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