EU-27: enterprise social media usage by type and activity

Enterprises across all segment where in 2021 most likely to used social media networks as part of their social media usage. Second most widespread was the use of multimedia content sharing websites. 54 percent of businesses in the accommodation sector for example did so. Only a small portion of enterprises used blogs or wiki based knowledge sharing tools. Only enterprises in the Information and communications sector used such tools to a significantly high amount.

Share of enterprises using social media in the European Union (EU-27) in 2021, by type and activity

Characteristic	Use social networks	Use enterprise's blog or microblogs	Use multimedia content sharing websites	Use wiki based knowledge sharing tools
Accommodation	86%	18%	54%	5%
Information and communication	81%	39%	50%	30%
Repair of motor vehicles and motorcycles	62%	11%	32%	5%
Retail trade	61%	10%	31%	4%
Rental and leasing activities	54%	11%	24%	5%
Professional, scientific and technical activities*	51%	17%	23%	10%
Real estate activities	50%	14%	27%	5%
Manufacturing	49%	9%	26%	4%
Electricity, gas, steam, air conditioning and water supply	44%	10%	19%	6%
Construction	41%	4%	15%	2%
Transportation and storage	41%	6%	14%	3%

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Release date

January 2022

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Region

Europe

Survey time period

2021

Supplementary notes

* Data refers to 2019
Data provided in this domain are collected on a yearly basis by the National Statistical Institutes and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
The survey population consists of enterprises with 10 or more employees and self-employed persons.

The data refers to [E_SM1_SNET] Section of the Eurostat Database Statistic under the code [ISOC_CISMT]

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