According to a 2021 survey, 44 percent of Brazilian consumers said they prefer online channels when shopping on Black Friday and Cyber Monday, compared to less than a quarter with a preference for offline shopping. In Mexico, 36 percent of respondents said they favored online shopping during these dates, while in Colombia, about 28 percent said the same.
Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021
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Simon-Kucher & Partners. (November 22, 2021). Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
Simon-Kucher & Partners. "Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021." Chart. November 22, 2021. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
Simon-Kucher & Partners. (2021). Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
Simon-Kucher & Partners. "Preferred Shopping Channel on Black Friday and Cyber Monday in Selected Latin American Countries in 2021." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/
Simon-Kucher & Partners, Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021 Statista, https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/ (last visited April 27, 2024)
Preferred shopping channel on Black Friday and Cyber Monday in selected Latin American countries in 2021 [Graph], Simon-Kucher & Partners, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1290257/black-friday-cyber-monday-latin-america-shopping-channel/