Awareness and download intent for shopping apps among U.S. consumers 2023

Share of mobile consumers in the United States who are aware of and would download selected shopping apps in January 2023

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Release date

February 2023

Region

United States

Survey time period

January 2023

Number of respondents

1,000 respondents

Supplementary notes

The source defines "brand power" as the share of consumers "interested in the category that are aware of the app and also expressed an interest in installing the app over the next 90 days."

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