Distribution of TVOD household market in Latin America Q4 2021, by platform

Published by
A. Guttmann,
Mar 20, 2024
In the fourth quarter of 2021, Google Play accounted for around 48 percent of all households using transactional video-on-demand (TVOD) services in Latin America. iTunes and Cinépolis Klic followed, holding 33 and 13 percent of the market, respectively. In the third quarter of 2021, Android accounted for almost 89 percent of the mobile internet traffic in South America.

Distribution of transactional video-on-demand (TVOD) household market in Latin America in 4th quarter 2021, by platform

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Release date

July 2022

Region

LAC

Survey time period

Q4 2021

Special properties

based on share of households

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