The greatest share of sponsorship spending between 2019 and 2022 on the FIFA World Cup in Qatar was invested by non-alcoholic brands. This industry invested 15.8 percent of total sponsorship expenditure on the World Cup. This was followed in the list by the tourism industry, with a share of 11.8 percent of the total sponsorship spend.
Share of sponsorship spending on the FIFA World Cup in Qatar from 2019 to 2022, by category
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Nielsen. (July 31, 2022). Share of sponsorship spending on the FIFA World Cup in Qatar from 2019 to 2022, by category [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1331000/sponsorship-spending-fifa-world-cup-category/
Nielsen. "Share of sponsorship spending on the FIFA World Cup in Qatar from 2019 to 2022, by category." Chart. July 31, 2022. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1331000/sponsorship-spending-fifa-world-cup-category/
Nielsen. (2022). Share of sponsorship spending on the FIFA World Cup in Qatar from 2019 to 2022, by category. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1331000/sponsorship-spending-fifa-world-cup-category/
Nielsen. "Share of Sponsorship Spending on The Fifa World Cup in Qatar from 2019 to 2022, by Category." Statista, Statista Inc., 31 Jul 2022, https://www.statista.com/statistics/1331000/sponsorship-spending-fifa-world-cup-category/
Nielsen, Share of sponsorship spending on the FIFA World Cup in Qatar from 2019 to 2022, by category Statista, https://www.statista.com/statistics/1331000/sponsorship-spending-fifa-world-cup-category/ (last visited April 18, 2024)
Share of sponsorship spending on the FIFA World Cup in Qatar from 2019 to 2022, by category [Graph], Nielsen, July 31, 2022. [Online]. Available: https://www.statista.com/statistics/1331000/sponsorship-spending-fifa-world-cup-category/