Sponsorship spending on the FIFA World Cup 2022, by category

Published by Statista Research Department, Aug 19, 2024
The greatest share of sponsorship spending between 2019 and 2022 on the FIFA World Cup in Qatar was invested by non-alcoholic brands. This industry invested 15.8 percent of total sponsorship expenditure on the World Cup. This was followed in the list by the tourism industry, with a share of 11.8 percent of the total sponsorship spend.

Share of sponsorship spending on the FIFA World Cup in Qatar from 2019 to 2022, by category

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Release date

July 2022

Region

Worldwide

Survey time period

as of January 2022

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