In 2021, the expenditure on cinema advertising of the institutions category in Malaysia increased significantly by 461.4 thousand U.S. dollars (+240.23 percent) since 2020. The year 2021 therefore marks a significant change in the advertising spending compared to the previous year. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the institutions category on cinema, the ad expenditure of the institutions category on magazines was lower, while spending on radio was considerably higher.
Institutions advertising spending on cinema in Malaysia from 2019 to 2021
(in 1,000 U.S. dollars)
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Nielsen. (December 16, 2022). Institutions advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved October 26, 2024, from https://www.statista.com/statistics/1354499/institutions-ad-spend-cinema-malaysia/
Nielsen. "Institutions advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed October 26, 2024. https://www.statista.com/statistics/1354499/institutions-ad-spend-cinema-malaysia/
Nielsen. (2022). Institutions advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: October 26, 2024. https://www.statista.com/statistics/1354499/institutions-ad-spend-cinema-malaysia/
Nielsen. "Institutions Advertising Spending on Cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354499/institutions-ad-spend-cinema-malaysia/
Nielsen, Institutions advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1354499/institutions-ad-spend-cinema-malaysia/ (last visited October 26, 2024)
Institutions advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354499/institutions-ad-spend-cinema-malaysia/