Share of FAST users in the U.S. 2021-2024

Published by

Jul 9, 2025

In the U.S.,

percent of TV viewers watched at least one free ad-supported streaming TV service in December 2024, up from mid-2024. However, the share of American FAST users peaked at the end of 2023 at over

percent.

Share of consumers using at least one free ad-supported streaming TV (FAST) service in the United States from June 2021 to December 2024

Characteristic	Share of FAST users
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Release date

February 2025

More information

Region

United States

Survey time period

June 2021 to December 2024

Number of respondents

3,020 respondents

Supplementary notes

Original question: “Here are free streaming services that allow you to watch shows and movies that include ads. Which if any of these do you ever use?”

Number of respondents as follows: June 2021 (3,001); December 2023 (3,038); June 2022 (3,004); December 2022 (3,001); June 2023 (3,063); December 2023 (3,000); June 2024 (3,000); December 2024 (3,020).

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