Change in advertising activity on X (Twitter) Germany 2023

During a survey carried out in August and September 2023, 36 percent of responding companies from Germany said they either advertised less on X (Twitter) than they used to before the platform was bought by Elon Musk or they stopped their ad activity completely. On the other hand, three percent stated they advertised more now than they used to before October 2022.

Change in advertising activity on X (formerly Twitter) among companies from Germany as of September 2023 (compared to October 2022)

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

Germany

Survey time period

July 31 to September 10, 2023

Number of respondents

604 respondents

Special properties

among companies with 20 employees or more

Method of interview

Telephone interview

Supplementary notes

Original question: "Inwiefern hat die Übernahme durch Elon Musk die Nutzung in Bezug auf die Schaltung kostenpflichtiger Anzeigen Ihres Unternehmens verändert?" ("How has Elon Musk's acquisition changed your company's usage of paid ads?")
The source does not provide information about the percentage points missing to a 100.

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