Book purchase influence factors in China 2023

Leading factors influencing book purchase decisions in China as of April 2023

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Release date

April 2023

Region

China

Survey time period

April 2023

Number of respondents

10,000+ employed people

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of November 2023).

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Market overview

5

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