Interest in travel trends on Google worldwide 2024

From February 2023 to January 2024, global interest in the search term “solo travel” on Google increased overall. Over the period considered, the keyword reached its highest level of popularity in the week ending December 31, 2023. Meanwhile, Google searches for the term “digital nomads” peaked in the week ending February 19, 2023, then fluctuated significantly in the following months.

Weekly interest in selected travel trends from February 2023 to January 2024 worldwide, by Google searches

Characteristic	Digital nomads	Solo travel	Staycation	Music tourism	Set-jetting
Feb 5, 2023	63	77	45	72	0
Feb 12, 2023	59	81	47	61	0
Feb 19, 2023	100	80	50	87	0
Feb 26, 2023	66	84	51	70	37
Mar 5, 2023	69	81	49	73	0
Mar 12, 2023	56	82	57	79	0
Mar 19, 2023	59	79	51	77	39
Mar 26, 2023	59	82	55	48	0
Apr 2, 2023	61	91	54	68	0
Apr 9, 2023	61	87	54	100	0
Apr 16, 2023	60	80	53	92	0
Apr 23, 2023	57	87	63	91	0
Apr 30, 2023	60	86	83	61	44
May 7, 2023	66	77	100	86	0
May 14, 2023	50	80	70	74	0
May 21, 2023	56	85	51	72	0
May 28, 2023	70	89	54	80	0
Jun 4, 2023	62	85	48	73	0
Jun 11, 2023	55	86	50	66	0
Jun 18, 2023	55	92	52	76	0
Jun 25, 2023	73	97	57	63	68
Jul 2, 2023	62	98	64	47	27
Jul 9, 2023	63	93	54	41	0
Jul 16, 2023	67	88	50	55	0
Jul 23, 2023	67	90	49	30	0
Jul 30, 2023	69	83	50	47	0
Aug 6, 2023	57	86	49	58	0
Aug 13, 2023	60	81	46	73	0
Aug 20, 2023	44	78	43	64	0
Aug 27,2023	66	90	47	57	52
Sep 3, 2023	65	84	41	45	0
Sep 10, 2023	58	81	40	57	0
Sep 17, 2023	63	82	40	57	80
Sep 24, 2023	59	82	42	56	0
Oct 1, 2023	69	82	40	52	100
Oct 8, 2023	62	70	39	70	0
Oct 15, 2023	65	70	42	69	0
Oct 22, 2023	59	69	40	56	47
Oct 29, 2023	70	67	39	61	52
Nov 5, 2023	63	68	40	78	0
Nov 12, 2023	69	68	39	47	0
Nov 19, 2023	51	81	39	37	0
Nov 26, 2023	64	74	42	51	0
Dec 3, 2023	53	80	42	67	0
Dec 10, 2023	50	73	50	68	0
Dec 17, 2023	58	86	57	42	0
Dec 24, 2023	68	98	66	54	0
Dec 31, 2023	60	100	46	47	0
Jan 7, 2024	69	97	43	70	33
Jan 14, 2024	77	97	40	53	63
Jan 21, 2024	69	85	46	58	0

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Release date

January 2024

More information

Region

Worldwide

Survey time period

February 2023 to January 2024

Supplementary notes

Figures represent the search interest relative to the highest point on the chart for the given region and period. A value of 100 is the peak popularity for each term. A value of 50 means that the term was half as popular compared to its peak popularity. A score of 0 means there was not enough data for that term. The selected terms have been analyzed using Google Trends, worldwide, across the past 12 months.

Digital nomads: People who can travel freely while working remotely, as they are location-independent.

Solo travel: Trips undertaken by people who travel alone.

Staycation: Holidays taken at home, near home, or within one's own country.

Music tourism: Traveling for the main purpose of attending a concert, music festival, or music event.

Set-jetting (also defined as film tourism): Traveling for the main purpose of visiting a destination that was featured in a movie or series.

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