Frequency of shopping through live commerce in Hong Kong 2024

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Frequency of purchasing through live commerce in Hong Kong as of May 2024

CharacteristicShare of respondents
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Statistic: Frequency of purchasing through live commerce in Hong Kong as of May 2024
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Source

Use Ask Statista Research Service

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Rakuten Insight

Release date

September 2024

Region

Hong Kong

Survey time period

May 9 to 31, 2024

Number of respondents

2,892 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Percentages may not total 100 due to rounding.

This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "

Among a total of 2,892 survey respondents, 1,770 were women and 1,122 were men.

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