Essential attributes of scented products according to consumers U.S. 2024

Published by Statista Research Department, Jul 18, 2025

According to a survey conducted in November 2024,

**
percent of respondents agreed that it is essential for the fragrance of scented products to last all day on the area of application. Additionally,
**
percent considered it essential that others find the fragrance attractive as well. 

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Most important attributes of scented products according to consumers in the United States in 2024

CharacteristicShare of respondents
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Statistic: Most important attributes of scented products according to consumers in the United States in 2024

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Release date

December 2024

Region

United States

Survey time period

November 2024

Number of respondents

4,177 respondents

Special properties

male and female consumers

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Fragrance market in the U.S.Celebrity beauty brandsCosmetics in CanadaGlobal prestige/luxury cosmetics Fragrance e-commerce
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