U.S. Google Search users' reactions after seeing AI summaries 2025

Published by
Tiago Bianchi
,
Aug 1, 2025

According to an early 2025 study, Google search users in the United States who encountered artificial intelligence (AI) summaries on their search result pages were less likely to click on links presented on the feature. Users who saw an AI summary clicked on a traditional search result link in 

*****
 percent of visits, while those who did not encounter an AI summary clicked on a search result in
**
percent of visits. Additionally, only
***
percent of users who encountered an AI summary clicked on a link in the summary itself.

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Share of Google Search users' reactions after encountering search pages with AI summaries in March 2025

CharacteristicOn pages with AI summaryOn pages without AI summary
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- - -
- - -
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Showing entries 1 to 5 (5 entries in total)

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Release date

July 2025

Region

United States

Survey time period

March 2025

Number of respondents

900 respondents

Age group

18 years and older

Special properties

based on 68,879 Google searches through web browsers on desktop, laptop, or mobile devices

Supplementary notes

AI overview text and search result page content were collected on April 7 to 17, 2025.

Figures do not add to 100 percent due to rounding.

The source states that findings for AI summaries include only searches on google.com due to technical limitations in identifying the presence of AI-generated summaries on other search engines.

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