The graph shows the change in TV advertising spending in selected formats in the United States in September 2017. National broadcast TV advertising decreased by five percent in September 2017 versus September 2016, while local TV advertising grew by 14 percent year on year.
Change in TV advertising spending in selected formats in the United States in September 2017
The source provides the following information: "Standard Media Index gets it data directly from the traffic computers at media agencies representing about 60% of U.S. spending."
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MediaPost. (October 25, 2017). Change in TV advertising spending in selected formats in the United States in September 2017 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/
MediaPost. "Change in TV advertising spending in selected formats in the United States in September 2017." Chart. October 25, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/
MediaPost. (2017). Change in TV advertising spending in selected formats in the United States in September 2017. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/
MediaPost. "Change in Tv Advertising Spending in Selected Formats in The United States in September 2017." Statista, Statista Inc., 25 Oct 2017, https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/
MediaPost, Change in TV advertising spending in selected formats in the United States in September 2017 Statista, https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/ (last visited September 01, 2024)
Change in TV advertising spending in selected formats in the United States in September 2017 [Graph], MediaPost, October 25, 2017. [Online]. Available: https://www.statista.com/statistics/189890/us-broadcast-tv-online-advertising-revenue-by-ad-format/