U.S. TV ad spend growth 2017, by format

Change in TV advertising spending in selected formats in the United States in September 2017

U.S. TV ad spend growth 2017, by format The graph shows the change in TV advertising spending in selected formats in the United States in September 2017. National broadcast TV advertising decreased by five percent in September 2017 versus September 2016, while local TV advertising grew by 14 percent year on year.
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Change in TV advertising spending in selected formats in the United States in September 2017

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Year-on-year growth
Local TV14%
National syndication4%
TV total-1%
National cable-2%
National broadcast-5%
Local cable-12%
Year-on-year growth
Local TV14%
National syndication4%
TV total-1%
National cable-2%
National broadcast-5%
Local cable-12%
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The graph shows the change in TV advertising spending in selected formats in the United States in September 2017. National broadcast TV advertising decreased by five percent in September 2017 versus September 2016, while local TV advertising grew by 14 percent year on year.
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Release date
October 2017
Region
United States
Survey time period
September 2016 and September 2017
Supplementary notes
The source provides the following information: "Standard Media Index gets it data directly from the traffic computers at media agencies representing about 60% of U.S. spending."
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