Time spent with digital media vs. ad spending in the U.S. 2014

This statistic compares major media regarding their share of average daily media use of American adults and their share of total advertising expenditure in 2011. 15 percent of U.S. advertising expenditure is spent for newspaper advertising, while newspapers only account for 4 percent of the total media time of American adults. The statistic presents the share of average time spent per day with selected digital media by U.S. adults and the share of media advertising spending in the United States as of September 2014. Pandora radio accounted for 7.1 percent of time Americans spend with digital media per day, but only 1.4 percent of digital ad spending.

Distribution of time spent with select digital media per day compared to share of ad spending in the United States in 2014

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2014


United States

Survey time period

as of September 2014

Age group

18 years and older

Supplementary notes

* Ad spending share includes in-banner, in-stream and in-text.
** Time spent share excludes Instagram.
Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on Facebook while watching digital video is counted as 1 hour for Facebook and 1 hour for digital video.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Media usage in Finland"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.