Ad spend vs. media time gap in the U.S. 2022

Published by
J. G. Navarro,
Feb 27, 2023
Among the presented media, online audio is projected to be the most under-invested media in the United States in 2022. It is expected to take a significantly larger share of consumers' media time than the share they take of ad spending. The situation is expected to be opposite for social media.

Difference between advertising spending and time spent with selected media in the United States in 2022 (index score)

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Release date

October 2021

Region

United States

Survey time period

October 2021

Special properties

forecast

Supplementary notes

A number above 0 indicates that the medium's share of advertising spending in larger than its share of consumption, and a number below 0 indicated that the medium's share of advertising spending is smaller than its share of consumption.

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Overview

8

Broadcast media

7

Print media

5

Outdoor

7

Digital

7

Podcasts

6

Advertising perception

8

Further related statistics

14

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Topics

Audio advertising in the U.S.Online radioDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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