Time spent with digital media vs. ad spending in the U.S. 2014

This statistic compares major media regarding their share of average daily media use of American adults and their share of total advertising expenditure in 2011. 15 percent of U.S. advertising expenditure is spent for newspaper advertising, while newspapers only account for 4 percent of the total media time of American adults. The statistic presents the share of average time spent per day with selected digital media by U.S. adults and the share of media advertising spending in the United States as of September 2014. Pandora radio accounted for 7.1 percent of time Americans spend with digital media per day, but only 1.4 percent of digital ad spending.

Distribution of time spent with select digital media per day compared to share of ad spending in the United States in 2014

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Source

Release date

September 2014

Region

United States

Survey time period

as of September 2014

Age group

18 years and older

Supplementary notes

* Ad spending share includes in-banner, in-stream and in-text.
** Time spent share excludes Instagram.
Time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on Facebook while watching digital video is counted as 1 hour for Facebook and 1 hour for digital video.

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