Sales of the leading toothpaste brands in the United States in 2017 (in million U.S. dollars)

Leading toothpaste brands in the U.S. 2017 The statistic shows the leading toothpaste brands in the United States in 2017, based on sales. In that period, Crest 3D White was the leading U.S. toothpaste brand with sales of 236.8 million U.S. dollars.
Toothpaste and oral hygiene

A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. Since 2007/08 fiscal year, the overall oral hygiene category has been experiencing steady growth in terms of sales. This is largely due to a considerable increase in sales of dental accessories and tools. While consumers are trending away from dental solutions that are purely cosmetic, at home dental care is becoming a much more common practice.

For example, toothpaste was the eighth leading health and beauty product category in the United States, with sales that generated approximately 2.97 billion U.S. dollars in 2015. As long as people have teeth, whether natural or dentures, and want to keep them healthy and clean at the lowest cost possible, the category will continue to grow. One of the biggest struggles that retailers face regarding the category is having enough space to carry all of the relevant products that consumers want available to them.

In 2015, approximately 759 million U.S. dollars was generated from toothpaste sales at U.S. supermarkets.
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BrandMillion U.S. dollars
Crest 3D White236.8
Sensodyne187.7
Sensodyne Pronamel178.2
Colgate Total172.9
Colgate162.8
Colgate Optic White155.6
Crest Pro Health123.1
Crest108.1
Crest Complete Multi-Benefit*100.8
Colgate Max Fresh91.7
BrandMillion U.S. dollars
Crest 3D White236.8
Sensodyne187.7
Sensodyne Pronamel178.2
Colgate Total172.9
Colgate162.8
Colgate Optic White155.6
Crest Pro Health123.1
Crest108.1
Crest Complete Multi-Benefit*100.8
Colgate Max Fresh91.7

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The statistic shows the leading toothpaste brands in the United States in 2017, based on sales. In that period, Crest 3D White was the leading U.S. toothpaste brand with sales of 236.8 million U.S. dollars.
Toothpaste and oral hygiene

A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. Since 2007/08 fiscal year, the overall oral hygiene category has been experiencing steady growth in terms of sales. This is largely due to a considerable increase in sales of dental accessories and tools. While consumers are trending away from dental solutions that are purely cosmetic, at home dental care is becoming a much more common practice.

For example, toothpaste was the eighth leading health and beauty product category in the United States, with sales that generated approximately 2.97 billion U.S. dollars in 2015. As long as people have teeth, whether natural or dentures, and want to keep them healthy and clean at the lowest cost possible, the category will continue to grow. One of the biggest struggles that retailers face regarding the category is having enough space to carry all of the relevant products that consumers want available to them.

In 2015, approximately 759 million U.S. dollars was generated from toothpaste sales at U.S. supermarkets.
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Release date
2017
Region
United States
Survey time period
52 weeks ended July9, 2017
Supplementary notes
For the 52 weeks ended July 9, 2017. Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).

* Crest Complete Multi-Benefit Whitening + Scope.

Total product category sales amounted to 2,796.8 million U.S. dollars.

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