Sales of the leading toothpaste brands in the United States in 2018 (in million U.S. dollars)

Leading toothpaste brands in the U.S. 2018 The statistic shows the leading toothpaste brands in the United States in 2018, based on sales. In that period, Crest 3D White was the leading U.S. toothpaste brand with sales of 256.6 million U.S. dollars.
Toothpaste and oral hygiene

A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. Since 2007/08 fiscal year, the overall oral hygiene category has been experiencing steady growth in terms of sales. This is largely due to a considerable increase in sales of dental accessories and tools. While consumers are trending away from dental solutions that are purely cosmetic, at home dental care is becoming a much more common practice.

For example, toothpaste was the eighth leading health and beauty product category in the United States, with sales that generated approximately 2.97 billion U.S. dollars in 2015. As long as people have teeth, whether natural or dentures, and want to keep them healthy and clean at the lowest cost possible, the category will continue to grow. One of the biggest struggles that retailers face regarding the category is having enough space to carry all of the relevant products that consumers want available to them.

In 2015, approximately 759 million U.S. dollars was generated from toothpaste sales at U.S. supermarkets.
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Sales in million U.S. dollars
Crest 3D White256.6
Sensodyne Pronamel186.7
Colgate Total177.2
Colgate Optic White165
Sensodyne164
Colgate159
Crest Complete Multi-Benefit Whitening Plus110.2
Crest Pro Health110
Crest102.1
Colgate Max Fresh100.1
Sales in million U.S. dollars
Crest 3D White256.6
Sensodyne Pronamel186.7
Colgate Total177.2
Colgate Optic White165
Sensodyne164
Colgate159
Crest Complete Multi-Benefit Whitening Plus110.2
Crest Pro Health110
Crest102.1
Colgate Max Fresh100.1
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Description Source More information
The statistic shows the leading toothpaste brands in the United States in 2018, based on sales. In that period, Crest 3D White was the leading U.S. toothpaste brand with sales of 256.6 million U.S. dollars.
Toothpaste and oral hygiene

A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. Since 2007/08 fiscal year, the overall oral hygiene category has been experiencing steady growth in terms of sales. This is largely due to a considerable increase in sales of dental accessories and tools. While consumers are trending away from dental solutions that are purely cosmetic, at home dental care is becoming a much more common practice.

For example, toothpaste was the eighth leading health and beauty product category in the United States, with sales that generated approximately 2.97 billion U.S. dollars in 2015. As long as people have teeth, whether natural or dentures, and want to keep them healthy and clean at the lowest cost possible, the category will continue to grow. One of the biggest struggles that retailers face regarding the category is having enough space to carry all of the relevant products that consumers want available to them.

In 2015, approximately 759 million U.S. dollars was generated from toothpaste sales at U.S. supermarkets.
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Release date
2018
Region
United States
Survey time period
52 weeks ended June 17, 2018
Supplementary notes
Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 17, 2018.

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