Leading toothpaste brands in the U.S. 2019

In 2019, Crest 3D White was the leading U.S. toothpaste brand with sales of 263.9 million U.S. dollars. Ranked second, Sensodyne Pronamel had sales sales of around 196.7 million U.S. dollars that year.

Toothpaste and oral hygiene

A paste or gel dentifrice, toothpaste is an accessory used to help clean, maintain and prevent tooth and gum disease. Since 2007/08 fiscal year, the overall oral hygiene category has been experiencing steady growth in terms of sales. This is largely due to a considerable increase in sales of dental accessories and tools. While consumers are trending away from dental solutions that are purely cosmetic, at home dental care is becoming a much more common practice.

For example, toothpaste was the eighth leading health and beauty product category in the United States, with sales that generated approximately 2.97 billion U.S. dollars in 2015. As long as people have teeth, whether natural or dentures, and want to keep them healthy and clean at the lowest cost possible, the category will continue to grow. One of the biggest struggles that retailers face regarding the category is having enough space to carry all of the relevant products that consumers want available to them.

In 2015, approximately 759 million U.S. dollars was generated from toothpaste sales at U.S. supermarkets.

Sales of the leading toothpaste brands in the United States in 2019 (in million U.S. dollars)*

Sales in million U.S. dollars
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date



United States

Survey time period

52 weeks ended June 16, 2019

Supplementary notes

* Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Colgate-Palmolive"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.