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Use of social media marketing tactics worldwide as of April 2012

This statistic presents information on the adoption of social media marketing tactics by companies worldwide as of April 2012. Among the surveyed companies, 45 percent reported that they used social media ads at the time of the survey.

Which of the following social media marketing tactics is your company using or planning to use?

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Release date

July 2012



Survey time period

March and April 2012

Number of respondents

n = 324 - 346

Special properties

marketing professionals: respondents who know what their company is doing with regards to social media marketing

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the missing percentage points missing to or exceeding 100 percent.

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Statistics on "Social media usage in Canada"

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