Online marketing spending in the U.S. 2018-2022

Published by Statista Research Department, Mar 22, 2023
In 2021, online marketing in the United States attracted media spending of approximately 240 billion U.S. dollars, well over 60 billion more than in 2020, when the industry was hit by the COVID-19 pandemic.

Online marketing advertising spending in the United States from 2018 to 2022 (in billion U.S. dollars)

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Release date

January 2022

Region

United States

Survey time period

2018 to 2021

Special properties

includes video game advertising, influencer, email/sms, display, display video, affiliate network fees, search, digital out-of-home, digital audio (radio/podcasts), CTV/streaming, paid social

Supplementary notes

* Forecast.

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Global overview

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U.S. overview

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Formats

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Mobile

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Agencies & publishers

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Consumer attitudes

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