Most used pricing methods for global mobile app user acquisition 2022
According to a survey of app developers, publishers, and marketers conducted between the first and the second quarter 2022 worldwide, cost per install was the most used pricing model to acquire new users, with almost six in 10 respondents indicating this pricing solution as their first choice. Cost per action, or CPA impressions, was the second most used pricing strategy for user acquisition, with 35 percent of respondents choosing this option.
