Mobile advertising revenue share of online companies 2015-2018

Worldwide net mobile advertising revenue share of selected online companies from 2015 to 2018

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Release date

October 2016



Survey time period

2015 to 2016

Special properties

All values are estimates

Supplementary notes

* Forecast.
Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including display (banners and other rich media and video) and search; ad spending on tablets is included; excludes SMS, MMS and P2P messaging-based advertising. Numbers may not add up to total due to rounding.

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