Mobile advertising revenue share of online companies 2015-2018

This statistic presents the worldwide net mobile ad revenue share of selected online companies from 2015 to 2018. In 2016, Google accounted for nearly 34.5 percent of mobile internet ad revenues worldwide. Social network Facebook had a share of 20.2 percent.

Worldwide net mobile advertising revenue share of selected online companies from 2015 to 2018

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Release date

October 2016



Survey time period

2015 to 2016

Special properties

All values are estimates

Supplementary notes

* Forecast.
Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including display (banners and other rich media and video) and search; ad spending on tablets is included; excludes SMS, MMS and P2P messaging-based advertising. Numbers may not add up to total due to rounding.

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