Information on Blackberry
More recently the Canadian company Blackberry (previously called RIM or Research In Motion) has seen a significant decline both in their revenue figures and their share of the global and U.S. mobile market. Up until the release of the iPhone by Apple in 2007, Blackberry was enjoying a strong level of success in the mobile device market.Blackberry user numbers in the U.S. have decreased steadily over recent years, with the new innovation and design brought by the iPhone, Blackberry, along with many other companies on the market, have struggled to maintain a strong foothold in the market overall.
Looking at Blackberry’s global shipment figures it can be seen that shipments have declined significantly around the world. The company’s global revenue figures have also taken a dive in the past few years down from more than 19 billion in 2011, to less than 12 billion just two years later. Compared to 2011, in the 2012 and 2013 financial years Blackberry increased the amount spent on research and development, presumably in the hope that they could design a new product and campaign to put them back in the game again with the other big players in the market, however, since then this spend has decreased significantly.