Global Instagram video ad impression share 2015-2016

This statistic shows the share of video ad impressions on Instagram worldwide as of 1st quarter 2016. During the most recently measured period, Brand Networks found that video ads accounted for 58 percent of all ads served on the social network.

Share of video ad impressions on Instagram worldwide as of 1st quarter 2016

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Sources

Release date

May 2016

Region

Worldwide

Survey time period

4th quarter 2015 to 1st quarter 2016

Number of respondents

2 billion Instagram ad impressions

Special properties

ads served by Brand Networks, broader industry metrics may vary

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Statistics on "Instagram marketing and advertising"

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