Share of video ad impressions on Instagram worldwide as of 1st quarter 2016

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Share of total ad impressions
Q4 '1522%
Q1 '1658%

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This statistic shows the share of video ad impressions on Instagram worldwide as of 1st quarter 2016. During the most recently measured period, Brand Networks found that video ads accounted for 58 percent of all ads served on the social network.
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Release date
May 2016
Region
World
Survey time period
4th quarter 2015 to 1st quarter 2016
Number of respondents
2 billion Instagram ad impressions
Special properties
ads served by Brand Networks, broader industry metrics may vary

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