Amount of global all-time views of selected beauty content categories on YouTube as of July 2017 (in billions)

YouTube: all-time beauty content category views 2017 This statistic presents the content views of selected beauty-related categories on YouTube as of July 2017. As of that month, cosmetics content had generated 156 billion views on the video platform. Hair content had generated 87 billion video views.
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Amount of category views in billions
Personal care - overall28
Deodorant17
Body care16
Beauty - overall219
Cosmetics156
Hair87
Skincare73
Fragrance24
Nails4
Amount of category views in billions
Personal care - overall28
Deodorant17
Body care16
Beauty - overall219
Cosmetics156
Hair87
Skincare73
Fragrance24
Nails4
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Description Source More information
This statistic presents the content views of selected beauty-related categories on YouTube as of July 2017. As of that month, cosmetics content had generated 156 billion views on the video platform. Hair content had generated 87 billion video views.
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Release date
September 2017
Region
Worldwide
Survey time period
July 2017
Special properties
categories are overlapping

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