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Pay TV penetration in Europe 2015, by country

This statistic presents a ranking of countries with the highest pay TV penetration rate in Europe in 2015. In 2015, the Netherlands were the country with the highest pay television penetration of all European countries considered, with 99.3 percent of households being subscribed to pay TV services that year. Belgium and Norway had the second and third highest penetration rate for pay TV, at 97 percent and 96.5 percent respectively. In Europe, the leading pay TV operators based on number of subscribers were Liberty Global, with nearly 19 million subscriptions, and Sky Europe, with roughly 10.4 million subscriptions, as of 2014. Pay TV revenues in Western Europe amounted to 30.99 million U.S. dollars in 2015. According to a forecast, revenues will remain relatively stable and decrease only slightly to 30.88 million U.S. dollars by 2021.

Countries with the highest pay TV penetration rate in Europe in 2015

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Release date

May 2016



Survey time period


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Statistics on "Pay TV in Europe"

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