This statistic presents information on the change in measured media advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium. TV advertising registered a growth of 7.7 percent on 2013, the highest among all presented media.
Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium
Characteristic
Year on year growth rate
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* Includes business publications. ** Broadcast and cable. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (August 24, 2015). Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/320012/b2b-ad-spend-change-medium-usa/
Advertising Age. "Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium." Chart. August 24, 2015. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/320012/b2b-ad-spend-change-medium-usa/
Advertising Age. (2015). Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/320012/b2b-ad-spend-change-medium-usa/
Advertising Age. "Change in Advertising Spending of The Leading 100 Business-to-business Advertisers in The United States in 2014, by Medium." Statista, Statista Inc., 24 Aug 2015, https://www.statista.com/statistics/320012/b2b-ad-spend-change-medium-usa/
Advertising Age, Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium Statista, https://www.statista.com/statistics/320012/b2b-ad-spend-change-medium-usa/ (last visited September 01, 2024)
Change in advertising spending of the leading 100 business-to-business advertisers in the United States in 2014, by medium [Graph], Advertising Age, August 24, 2015. [Online]. Available: https://www.statista.com/statistics/320012/b2b-ad-spend-change-medium-usa/