Reasons for teenage internet users to use Snapchat as of 4th quarter 2014

Snapchat: teenage usage reasons 2014 This statistic gives information on the main reasons for teenage Snapchat users to use the mobile messaging app as of the fourth quarter of 2014. During the survey period it was found that 62 percent of teen users were Snapchatters because lots of their friends were using the app.
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Share of teenage Snapchat users
It's fun to use69%
Lots of my friends are using it62%
It's free54%
It's really convenient and easy to use37%
It's quicker than using social networks or text messages31%
It allows to message people on a direct, one-to-one basis31%
It's a more private way to chat than social networks30%
Other7%
Share of teenage Snapchat users
It's fun to use69%
Lots of my friends are using it62%
It's free54%
It's really convenient and easy to use37%
It's quicker than using social networks or text messages31%
It allows to message people on a direct, one-to-one basis31%
It's a more private way to chat than social networks30%
Other7%
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Description Source More information
This statistic gives information on the main reasons for teenage Snapchat users to use the mobile messaging app as of the fourth quarter of 2014. During the survey period it was found that 62 percent of teen users were Snapchatters because lots of their friends were using the app.
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Release date
March 2015
Region
Worldwide
Survey time period
3rd to 4th quarter 2014
Age group
16 to 19 years
Special properties
Snapchat users
Supplementary notes
Question: "Which of the following mobile/tablet applications have you used in the past month on any device? Snapchat - Please can you tell us the reason(s) why you use the following application on your mobile phone or tablet?

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