France: impulse book purchase incentives 2021

This statistic represents purchase incentives for impulse buying of books at a point of sale and the corresponding share of respondents who cited them as part of a survey conducted in France in January 2021. It reveals that the subject of the book was the main buying purchase criterion among people who choose the book they would purchase at the point of sale.

Incentives for impulse buying of books in France as of 2021

Characteristic	Share of respondents
Subject of the book	86%
Summary on the back cover of the book	84%
Knowledge of the author	75%

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Release date

March 2021

More information

Region

France

Survey time period

January 8-26, 2021

Number of respondents

673 respondents

Age group

15 years and older

Special properties

people who choose the book they will buy at the point of sale

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

This question was phrased by the source as follows: "If you do not have any book title in mind, what can make you want to buy a book at a point of sale?"

Respondents could mention several purchase incentives.

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