Impulse buying: book purchase incentives in France 2017

Incentives for impulse buying of books in France as of 2017

Impulse buying: book purchase incentives in France 2017 This statistic represents purchase incentives for impulse buying of books at a point of sale and the corresponding share of respondents who cited them as part of a survey conducted in France in January 2017. It reveals that the subject of the book was the main buying purchase criterion among people who choose the book they will purchase at the point of sale.
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Incentives for impulse buying of books in France as of 2017

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share of respondents
Subject of the book97%
Summary on the back cover of the book89%
Knowledge of the author77%
share of respondents
Subject of the book97%
Summary on the back cover of the book89%
Knowledge of the author77%
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This statistic represents purchase incentives for impulse buying of books at a point of sale and the corresponding share of respondents who cited them as part of a survey conducted in France in January 2017. It reveals that the subject of the book was the main buying purchase criterion among people who choose the book they will purchase at the point of sale.
Show more
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