The graph shows leading types of ads bought programmatically by marketers, agencies and publishers in the United States in 2014. The source found that 86 percent of marketers chose to buy standard banner ads programmatically in 2014. Publishers were the most committed among the group to buying banners programmatically, with a 94 percent share.
Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014
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Undertone. (January 14, 2015). Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014 [Graph]. In Statista. Retrieved July 09, 2020, from https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
Undertone. "Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014." Chart. January 14, 2015. Statista. Accessed July 09, 2020. https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
Undertone. (2015). Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014. Statista. Statista Inc.. Accessed: July 09, 2020. https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
Undertone. "Most Popular Types of Ads Bought Programmatically by Marketers, Publishers and Agencies in The United States in 2014." Statista, Statista Inc., 14 Jan 2015, https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/
Undertone, Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014 Statista, https://www.statista.com/statistics/417839/ad-types-bought-programmatically-marketing-professionals-usa/ (last visited July 09, 2020)
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