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Ad types bought programmatically by U.S. marketing professionals 2014

Published by Statista Research Department, Jan 14, 2015
The graph shows leading types of ads bought programmatically by marketers, agencies and publishers in the United States in 2014. The source found that 86 percent of marketers chose to buy standard banner ads programmatically in 2014. Publishers were the most committed among the group to buying banners programmatically, with a 94 percent share.

Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014

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Release date

January 2015

Region

United States

Survey time period

October 21 to November 3, 2014

Number of respondents

754 respondents

Age group

18 years and older

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