Ad types bought programmatically by U.S. marketing professionals 2014
Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014
The graph shows leading types of ads bought programmatically by marketers, agencies and publishers in the United States in 2014. The source found that 86 percent of marketers chose to buy standard banner ads programmatically in 2014. Publishers were the most committed among the group to buying banners programmatically, with a 94 percent share.
Most popular types of ads bought programmatically by marketers, publishers and agencies in the United States in 2014
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Statistics on "Programmatic advertising"
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