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Video player purchase reasons in Italy 2014

This statistic displays reasons consumers in Italy purchased new video player device as of April 2014. The leading reason for purchase was "existing product had broken," at 21 percent of respondents.

Reasons for purchasing a video player in Italy in 2014*

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Sources

In cooperation with
Ipsos
Release date

March 2016

Region

Italy

Survey time period

April 14 to 28, 2014

Number of respondents

80 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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