Video player purchase reasons Italy 2014

This statistic displays reasons consumers in Italy purchased new video player device as of April 2014. The leading reason for purchase was "existing product had broken," at 21 percent of respondents.

Reasons for purchasing a video player in Italy in 2014*

Characteristic	Share of respondents
An existing product had broken	21%
New product allowed for new gadgets	15%
Wanted product enjoyable with family	15%
None of the above	12%
Needed additional product	12%
Due to moving home	11%
Wanted specific new features	11%
Existing product was not working well	10%
Simply as a treat	10%
Wanted smaller/lighter product	10%
Wanted better performance	9%
Other	9%
Triggered by major event in personal life	8%
Wanted better looking version	8%
Wanted a more up date version	7%
Going on holiday	6%
Don't know	5%
Bought for work	5%
Saw a celebrity owning it	4%
Saw someone else owning it	4%
Bought as a gift	4%
Was prompted by e-mail received	4%
Was prompted by advert online	2%

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Release date

March 2016

More information

Region

Italy

Survey time period

April 14 to 28, 2014

Number of respondents

80 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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