Video player purchase reasons in Italy 2014

Reasons for purchasing a video player in Italy in 2014*

by Statista Research Department, last edited Mar 29, 2016
Video player purchase reasons in Italy 2014 This statistic displays reasons consumers in Italy purchased new video player device as of April 2014. The leading reason for purchase was "existing product had broken," at 21 percent of respondents.
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Reasons for purchasing a video player in Italy in 2014*

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Share of respondents
An existing product had broken21%
New product allowed for new gadgets15%
Wanted product enjoyable with family15%
None of the above12%
Needed additional product12%
Due to moving home11%
Wanted specific new features11%
Existing product was not working well10%
Simply as a treat10%
Wanted smaller/lighter product10%
Wanted better performance9%
Other9%
Triggered by major event in personal life8%
Wanted better looking version8%
Wanted a more up date version7%
Going on holiday6%
Don't know5%
Bought for work5%
Saw a celebrity owning it4%
Saw someone else owning it4%
Bought as a gift4%
Was prompted by e-mail received4%
Was prompted by advert online2%
Share of respondents
An existing product had broken21%
New product allowed for new gadgets15%
Wanted product enjoyable with family15%
None of the above12%
Needed additional product12%
Due to moving home11%
Wanted specific new features11%
Existing product was not working well10%
Simply as a treat10%
Wanted smaller/lighter product10%
Wanted better performance9%
Other9%
Triggered by major event in personal life8%
Wanted better looking version8%
Wanted a more up date version7%
Going on holiday6%
Don't know5%
Bought for work5%
Saw a celebrity owning it4%
Saw someone else owning it4%
Bought as a gift4%
Was prompted by e-mail received4%
Was prompted by advert online2%
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by Statista Research Department, last edited Mar 29, 2016
This statistic displays reasons consumers in Italy purchased new video player device as of April 2014. The leading reason for purchase was "existing product had broken," at 21 percent of respondents.
Show more
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