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Canada: exposure to types of ads among drivers 2014

This statistic shows the exposure of advertising among drivers in Canada as of November 2014. During the reported period, 63 percent of respondents reported that they were frequently exposed to radio ads during their commute.

Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014

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Sources

Release date

November 2014

Region

Canada

Survey time period

September 17th to Novemeber 13, 2014

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

Commuter n= 1,212
Initital survey conducted September 17th to 29th, 2014
An oversample of n=500 GTA residents was conducted November 10th to 13th, proportionate to the gender and age distribution of the region.

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