Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014

Canada: exposure to types of ads among drivers 2014 This statistic shows the exposure of advertising among drivers in Canada as of November 2014. During the reported period, 63 percent of respondents reported that they were frequently exposed to radio ads during their commute.
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Share of respondents
Billboards or bus shelter ads63%
Ads on transit39%
Newspaper ads27%
Ads on social media, like Facebook, Twitter or Snapchat21%
Ads on webpages, such as banner or pop-up ads20%
Ads that come before videos you watch online20%
Radio ads19%
Ads that appear in the games or apps you use on your phone15%
Share of respondents
Billboards or bus shelter ads63%
Ads on transit39%
Newspaper ads27%
Ads on social media, like Facebook, Twitter or Snapchat21%
Ads on webpages, such as banner or pop-up ads20%
Ads that come before videos you watch online20%
Radio ads19%
Ads that appear in the games or apps you use on your phone15%
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Description Source More information
This statistic shows the exposure of advertising among drivers in Canada as of November 2014. During the reported period, 63 percent of respondents reported that they were frequently exposed to radio ads during their commute.
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Release date
November 2014
Region
Canada
Survey time period
September 17th to Novemeber 13, 2014
Number of respondents
2,000 respondents
Method of interview
Online survey
Supplementary notes
Commuter n= 1,212
Initital survey conducted September 17th to 29th, 2014
An oversample of n=500 GTA residents was conducted November 10th to 13th, proportionate to the gender and age distribution of the region.

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Statistics on "Advertising in Canada"

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