Canada: exposure to types of ads among drivers 2014

This statistic shows the exposure of advertising among drivers in Canada as of November 2014. During the reported period, 63 percent of respondents reported that they were frequently exposed to radio ads during their commute.

Types of ads seen or heard frequently among commuting drivers in Canada as of November 2014

Share of respondents
Billboards or bus shelter ads63%
Ads on transit39%
Newspaper ads27%
Ads on social media, like Facebook, Twitter or Snapchat21%
Ads on webpages, such as banner or pop-up ads20%
Ads that come before videos you watch online20%
Radio ads19%
Ads that appear in the games or apps you use on your phone15%
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Sources

Release date

November 2014

Region

Canada

Survey time period

September 17th to Novemeber 13, 2014

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

Commuter n= 1,212
Initital survey conducted September 17th to 29th, 2014
An oversample of n=500 GTA residents was conducted November 10th to 13th, proportionate to the gender and age distribution of the region.

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Statistics on "Advertising in Canada"

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