Lading OOH advertising spending countries worldwide 2018

In 2018 it was calculated that the United States led the pack in terms of out-of-home advertising spending , having invested 7.4 billion U.S dollars in the medium that year. Its closest competitor was Japan, with OOH ad spend reaching 4.6 billion U.S dollars in the measured period. Closing the top six was the UK at 1.1 billion dollars outdoor ad expenditures in 2018.

Leading out-of-home advertising countries worldwide in 2018, by OOH ad spend

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Release date

February 2019



Survey time period


Special properties

includes DOOH

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Statistics on "Out-of-home advertising"

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