It’s been called “the world’s most versatile camera" as GoPro documented human history in 2012 when Felix Baumgartner dove off of the Red Bull Stratos; a weather balloon located 24 miles above the earth's atmosphere for scientific and weather research. Felix astonionished the world, breaking two records, as he descended toward earth at 840 mph before hitting free fall. The company, which employs around 1,200 people, was founded in 2002 by Nichloas Woodman. GoPro is the maker and creator of the world's most verstaile camera. It enables its users to capture and share their most passionate, exciting moments in professional high-definition videography and photography.
GoPro's global revenue is broken down into three geographical regions. In 2015, the Americas region generated the majority of the company's revenue; about 870 million U.S. dollars. That same year, the company spent over 240 million U.S. dollars on research and development.
Some of the greatest design features of the GoPro are size, durability and versatility of the camera and outer protective casing which allows it to be worn and carried virtually anywhere. GoPro's advertising and brand promotion has also successfully targeted and acquired professionals from a multitude of industry leaders.