In a survey of representatives of the construction machinery and equipment industry in the United States, it was found that in 2020 the sector spent 128.15 million U.S. dollars on advertising. A year earlier the ad expenditures for the industry amounted to 177.21 million dollars.
Advertising spending in the construction machinery and equipment industry in the United States from 2018 to 20120
(in million U.S. dollars)
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies. The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry. In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company. A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry. Figures have been rounded.
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Schonfeld & Associates. (June 30, 2021). Advertising spending in the construction machinery and equipment industry in the United States from 2018 to 20120(in million U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/470506/construction-machinery-and-equipment-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising spending in the construction machinery and equipment industry in the United States from 2018 to 20120(in million U.S. dollars)." Chart. June 30, 2021. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/470506/construction-machinery-and-equipment-industry-ad-spend-usa/
Schonfeld & Associates. (2021). Advertising spending in the construction machinery and equipment industry in the United States from 2018 to 20120(in million U.S. dollars). Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/470506/construction-machinery-and-equipment-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising Spending in The Construction Machinery and Equipment Industry in The United States from 2018 to 20120(in Million U.S. Dollars)." Statista, Statista Inc., 30 Jun 2021, https://www.statista.com/statistics/470506/construction-machinery-and-equipment-industry-ad-spend-usa/
Schonfeld & Associates, Advertising spending in the construction machinery and equipment industry in the United States from 2018 to 20120(in million U.S. dollars) Statista, https://www.statista.com/statistics/470506/construction-machinery-and-equipment-industry-ad-spend-usa/ (last visited May 16, 2022)
