Fastest viral videos based on number of views in 24 hours as of 2020

In August 2020, South Korean boy band BTS broke the record for the fastest viral music video by generating 101.1 million views within 24 hours, with their new music video "Dynamite”. The seven-member band handily crushed fellow Korean pop band BLACKPINK's record of 86.3 million views. The overall top-ranking video based on view count in the first 24 hours was a Facebook prank video based on the horror film "Rings" (2017).

Music videos on YouTube

Music videos are among the most popular content on YouTube. Currently, the most popular YouTube video based on lifetime views is “Despacito ft. Daddy Yankee” by Luis Fonsi. Eight of the top ten most-viewed videos are music videos. Music audiences are highly engaged and since 2010, all the most-viewed videos on YouTube have been music videos, with Lady Gaga, Justin Bieber, PSY, and Wiz Khalifa successively claiming the title before ceding it to Fonsi.

K-pop on Youtube Korean pop (K-pop) artists are currently making a splash on YouTube. Since the mid-2000s, K-pop has been a significant player in the East Asian music market, but it was not until PSY’s colorful and catchy “Gangnam Style” in 2012 that Korean music videos went truly mainstream in the Western music industry. Aside from BTS, other K-pop artists on the ranking of the fastest viral videos include Blackpink, PSY, and Twice.

Fastest viral videos as of August 2020, based on number of views in 24 hours after upload

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Release date

June 2020



Survey time period

August 23, 2020

Special properties

excluding movie trailers

Supplementary notes

Selected videos.
Grey color = Indicates the video is not a music video; originates from either Facebook or YouTube.
In September 2019, YouTube announced that their charts will no longer include paid advertising views.

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