The graph shows metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2017. In the last measured quarter, cost per click (CPC) on Facebook reached 0.51 U.S. dollars while CPM stood at 9.58 U.S. dollars in the same period.
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Facebook: advertising metrics 2013-2017
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Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2017
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The graph shows metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2017. In the last measured quarter, cost per click (CPC) on Facebook reached 0.51 U.S. dollars while CPM stood at 9.58 U.S. dollars in the same period.
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| Q3 2013 | Q3 2014 | Q2 2015 | Q4 2015 | Q2 2016 | Q3 2016 | Q4 2016 | Q3 2017 | Q4 2017 | |
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| Q3 2013 | Q3 2014 | Q2 2015 | Q4 2015 | Q2 2016 | Q3 2016 | Q4 2016 | Q3 2017 | Q4 2017 | |
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The graph shows metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2017. In the last measured quarter, cost per click (CPC) on Facebook reached 0.51 U.S. dollars while CPM stood at 9.58 U.S. dollars in the same period.
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- Show publisher information
- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- Q3 2013 to Q4 2017
- Special properties
- measured on Nanigans platform; broader industry metrics may vary
More information
- Region
- Worldwide
- Survey time period
- Q3 2013 to Q4 2017
- Special properties
- measured on Nanigans platform; broader industry metrics may vary
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Facebook: number of monthly active users worldwide 2008-2018
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Most popular product brands on Facebook 2018
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+Social media platforms used by marketers worldwide 2018
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+U.S. digital marketing spending growth 2014-2019, by segment
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Statistics on "Facebook marketing "
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Statistics on the topic
Free statistics
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Number of Facebook interactions per brand post as of July 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Average number of monthly video posts by brands to Facebook from January to July 2017
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)
- Number of monthly active Facebook users worldwide as of 1st quarter 2018 (in millions)
- Distribution of Facebook users worldwide as of April 2018, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Retail brands with the most Facebook fans as of June 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of June 2018 (in millions)
- Leading beauty brands with the most followers on Facebook as of March 2018 (in millions)
- Best advertising campaigns worldwide in 2018, based on the WARC 100 ranking
Premium Statistics
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
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- Facebook marketing usage rate in the United States from 2013 to 2017
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- Social media platforms used by B2C marketers in North America as of July 2017
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- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016
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