In the second quarter of 2019, cost per click (CPC) on Facebook reached 0.5 U.S. dollars while CPM stood at 8.25 U.S. dollars in the same period. Overall clickthrough rate on Facebook ads was 1.41 percent during that same period.
Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019
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Nanigans. (July 24, 2019). Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/343220/facebook-advertising-metrics/
Nanigans. "Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019." Chart. July 24, 2019. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/343220/facebook-advertising-metrics/
Nanigans. (2019). Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/343220/facebook-advertising-metrics/
Nanigans. "Advertising Metrics for Facebook from 3rd Quarter 2013 to 2nd Quarter 2019." Statista, Statista Inc., 24 Jul 2019, https://www.statista.com/statistics/343220/facebook-advertising-metrics/
Nanigans, Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019 Statista, https://www.statista.com/statistics/343220/facebook-advertising-metrics/ (last visited May 19, 2022)