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Facebook: advertising metrics 2013-2019

Published by A. Guttmann, Oct 7, 2019
In the second quarter of 2019, cost per click (CPC) on Facebook reached 0.5 U.S. dollars while CPM stood at 8.25 U.S. dollars in the same period. Overall clickthrough rate on Facebook ads was 1.41 percent during that same period.

Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019

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Release date

July 2019

Region

Worldwide

Survey time period

Q3 2013 to Q2 2019

Special properties

measured on Nanigans platform; broader industry metrics may vary

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