The graph shows metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2017. In the last measured quarter, cost per click (CPC) on Facebook reached 0.51 U.S. dollars while CPM stood at 9.58 U.S. dollars in the same period.
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Facebook: advertising metrics 2013-2017
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Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2017
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The graph shows metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2017. In the last measured quarter, cost per click (CPC) on Facebook reached 0.51 U.S. dollars while CPM stood at 9.58 U.S. dollars in the same period.
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| Q3 2013 | Q3 2014 | Q2 2015 | Q4 2015 | Q2 2016 | Q3 2016 | Q4 2016 | Q3 2017 | Q4 2017 | |
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| Q3 2013 | Q3 2014 | Q2 2015 | Q4 2015 | Q2 2016 | Q3 2016 | Q4 2016 | Q3 2017 | Q4 2017 | |
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The graph shows metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2017. In the last measured quarter, cost per click (CPC) on Facebook reached 0.51 U.S. dollars while CPM stood at 9.58 U.S. dollars in the same period.
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- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- Q3 2013 to Q4 2017
- Special properties
- measured on Nanigans platform; broader industry metrics may vary
More information
- Region
- Worldwide
- Survey time period
- Q3 2013 to Q4 2017
- Special properties
- measured on Nanigans platform; broader industry metrics may vary
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