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Facebook: advertising metrics 2013-2019
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Facebook: advertising metrics 2013-2019
Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019
by A. Guttmann,
last edited
Oct 7, 2019
In the second quarter of 2019, cost per click (CPC) on Facebook reached 0.5 U.S. dollars while CPM stood at 8.25 U.S. dollars in the same period. Overall clickthrough rate on Facebook ads was 1.41 percent during that same period.
Advertising metrics for Facebook from 3rd quarter 2013 to 2nd quarter 2019
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by A. Guttmann,
last edited
Oct 7, 2019
In the second quarter of 2019, cost per click (CPC) on Facebook reached 0.5 U.S. dollars while CPM stood at 8.25 U.S. dollars in the same period. Overall clickthrough rate on Facebook ads was 1.41 percent during that same period.
- Show sources information
- Show publisher information
- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- Q3 2013 to Q2 2019
- Special properties
- measured on Nanigans platform; broader industry metrics may vary
Source
- Show sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Worldwide
- Survey time period
- Q3 2013 to Q2 2019
- Special properties
- measured on Nanigans platform; broader industry metrics may vary
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