- Media & Advertising›
- Advertising & Marketing ›
Facebook: advertising metrics 2013-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Facebook: advertising metrics 2013-2018
Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018
by A. Guttmann,
last edited
Jun 27, 2019
The graph shows metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2018. In the last measured quarter, cost per click (CPC) on Facebook reached 0.63 U.S. dollars while CPM stood at 9.64 U.S. dollars in the same period.
Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018
| Click through rate (in percent) | Cost per click (in U.S. dollars) | Cost per thousand (in U.S. dollars) | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Click through rate (in percent) | Cost per click (in U.S. dollars) | Cost per thousand (in U.S. dollars) | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Jun 27, 2019
The graph shows metrics for Facebook's global advertising from the third quarter of 2013 to the fourth quarter of 2018. In the last measured quarter, cost per click (CPC) on Facebook reached 0.63 U.S. dollars while CPM stood at 9.64 U.S. dollars in the same period.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- Q3 2013 to Q4 2018
- Special properties
- measured on Nanigans platform; broader industry metrics may vary
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- Q3 2013 to Q4 2018
- Special properties
- measured on Nanigans platform; broader industry metrics may vary
Other statistics on the topic
Facebook Marketing
Social Media & User-Generated Content
Facebook: number of monthly active users worldwide 2008-2019
Social Media & User-Generated Content
Facebook: distribution of global audiences 2019, by age and gender
+Social Media & User-Generated Content
Facebook: advertising revenue worldwide 2009-2018
Social Media & User-Generated Content
Most popular product brands on Facebook 2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Facebook marketing
- 141 page/s
- English
- pptx
- Detailed references
Everything On "Facebook marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Facebook marketing "
- Adoption
The most important statistics
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Most important social media platforms for marketers worldwide as of January 2019Most important social media platforms for marketers worldwide 2019
- Facebook marketing usage rate in the United States from 2013 to 2017Use of Facebook as a marketing channel in the U.S. 2013-2016
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2019 (in millions)Number of active advertisers on Facebook 2016-2019
- Facebook ad adoption by U.S. businesses in 2016, by advertiser typeFacebook ad adoption by U.S. businesses 2016, by industry
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Social media used by B2B marketers in North America from 2011 to 2017Social media used by B2B marketers in North America 2011-2017
- Budgets and investments
The most important statistics
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Change in digital advertising spending on selected social media in the United States in August 2016Change in digital ad spend in the U.S. 2016, by social media
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016U.S. SMBs Facebook marketing usage 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)CPC on Facebook in selected countries in Q4 2017
- Usage
The most important statistics
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018Share of Facebook advertising campaign objectives worldwide 2018
- Number of Facebook interactions per brand post from January to July 2017Facebook reactions to brand posts 2017
- Number of Facebook interactions per brand post as of July 2017, by profile sizeFacebook reactions to brand posts 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
- Most popular types of content posted by brands on Facebook as of September 2016Facebook brand post content share 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by verticalBrand Facebook Messenger feature usage 2016, by vertical
- Average number of monthly video posts by brands to Facebook from January to July 2017Facebook: monthly video posts by brands 2017
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)Facebook video length of leading global news publishers 2017
- Cost & effectiveness
The most important statistics
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018Facebook CPC growth worldwide 2017-2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018Facebook: advertising metrics 2013-2018
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018Effectiveness of Facebook marketing worldwide 2017
- Facebook ad revenue
The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Worldwide mobile advertising revenue of Facebook from 2012 to 2018 (in million U.S. dollars)Facebook: global mobile advertising revenue 2012-2018
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)Facebook: global video advertising revenue 2015-2021
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018Instagram: Facebook advertising revenue share 2015-2018
- Worldwide advertising revenues of Facebook from 2017 to 2021 (in billion U.S. dollars)Global Facebook advertising revenue 2017-2021
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Audience & customer engagament
The most important statistics
- Number of monthly active Facebook users worldwide as of 1st quarter 2019 (in millions)Facebook: number of monthly active users worldwide 2008-2019
- Distribution of Facebook users worldwide as of July 2019, by age and genderFacebook: distribution of global audiences 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018Countries with biggest Facebook user share 2018
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016Leading reasons to follow brands on social media worldwide 2016
- Leader rankings
The most important statistics
- Biggest publishers on Facebook as of May 2019, ranked by total Facebook interactions (in millions) Facebook user engagement of leading publishers 2019
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
- Retail and consumer merchandise brands with the most Facebook fans as of May 2019 (in millions)Most popular retail brands on Facebook 2019
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- Leading beauty brands with the most followers on Facebook as of July 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Video games: Facebook advertising metrics 2013-2014
- E-commerce: Facebook advertising metrics 2013-2014
- Consumers in the U.S. who click on Facebook ads in 2017, by age
- Consumers in the U.S. who bought products they saw advertised on Facebook in 2018
- Display advertising CTR in select Asia Pacific countries 2013-2014
- Display advertising click-through rate (CTR) in the United Kingdom (UK) 2010-2014
- Display advertising click-through rate (CTR) in the UK 2010-2014, by media type
- Latin America: Facebook advertising CPM 2018, by country
- Advertising formats conductive to consumer action in the United Kingdom (UK) 2013
- Metrics used to measure mobile native ads success success worldwide 2015
- Facebook CTR in higher education advertising in the U.S. 2018, by program
- Affluent Baby Boomers: most effective ad channels 2014, by reach
- Most effective digital ad formats used by U.S. marketers in 2014
- Benefits of digital tune-in advertising programs in the U.S. 2014
- Effectiveness of mobile campaigns according to marketers worldwide 2016
- Most memorable ads among African-American Millennials in the U.S. 2014
- Poland: ad recall 2015, by channel
- Attention paid to online advertising among millennials Mexico 2016
- Canada sources for planning household shopping trips 2014
- Portugal: ad recall 2015, by channel
Studies
- Advertising consumption and perception
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- 2017 Consumer Perspectives on Advertising
- 2018 Consumer Perspectives on Advertising
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Advertising in Germany
- TV advertising in the U.S.
- Digital advertising in Europe
- Advertising industry in Spain
- Online advertising metrics
- 2015 Consumer Perspectives on Advertising
- 2014 Consumer Perspectives on Advertising
- 2016 Consumer Perspectives on Advertising
- In-App Engagement and Conversion Report 2019
Statistics on "Facebook marketing "
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Leading social media platforms used by marketers worldwide as of January 2019
- Most important social media platforms for marketers worldwide as of January 2019
- Facebook marketing usage rate in the United States from 2013 to 2017
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2019 (in millions)
- Facebook ad adoption by U.S. businesses in 2016, by advertiser type
- Social media platforms used by B2C marketers in North America as of July 2017
- Social media used by B2B marketers in North America from 2011 to 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Change in digital advertising spending on selected social media in the United States in August 2016
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channel
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018
- Number of Facebook interactions per brand post from January to July 2017
- Number of Facebook interactions per brand post as of July 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Most popular types of content posted by brands on Facebook as of September 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by vertical
- Average number of monthly video posts by brands to Facebook from January to July 2017
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)
- Leading header bidders used by publishers in the United States as of November 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)
- Most effective digital marketing tactics worldwide in March 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018
- How do you assess the effectiveness of the following social media platforms for B2C marketing?
- Best performing brands in terms of consumer engagement vis-a-vis expectations in their respective categories in the United States in 2017
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Worldwide mobile advertising revenue of Facebook from 2012 to 2018 (in million U.S. dollars)
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018
- Worldwide advertising revenues of Facebook from 2017 to 2021 (in billion U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Number of monthly active Facebook users worldwide as of 1st quarter 2019 (in millions)
- Distribution of Facebook users worldwide as of July 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Leading brand actions on social media that prompt users in the United States to unfollow brand pages worldwide as of July 2016
- Types of advertising and promotions that consumers in the United States are willing to receive via Facebook Messenger as of 2016, by age group
- Biggest publishers on Facebook as of May 2019, ranked by total Facebook interactions (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Retail and consumer merchandise brands with the most Facebook fans as of May 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Leading beauty brands with the most followers on Facebook as of July 2019 (in millions)
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)
- Gaming advertising metrics for Facebook in 3rd quarter 2013 and 3rd quarter 2014
- E-commerce advertising metrics for Facebook in 3rd quarter 2013 and 3rd quarter 2014
- Share of consumers who click on Facebook ads in the United States as of March 2017, by age group
- Share of consumers who bought products they saw advertised on Facebook in the United States as of March 2018
- Display advertising monthly clickthrough rate (CTR) in select Asia Pacific countries from June 2013 to September 2014
- Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014
- Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type
- Facebook advertising average cost-per-mille (CPM) in selected countries in Latin America as of March 2018 (in U.S. dollars)
- Advertising formats conductive to consumer action in the United Kingdom (UK) in 2013
- Metrics used to measure the effectiveness of mobile native ads success worldwide as of April 2015
- Facebook clickthrough rate (CTR) in higher education advertising in the United States as of March 2018, by program
- Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach
- Most effective digital advertising formats according to marketing professionals in the United States in 2014
- Benefits of effective digital tune-in advertising programs in the United States as of June 2014
- Effectiveness of select mobile campaign types according to marketing professionals in 2016
- Most memorable ads among African-American Millennials in the United States in 2014
- Where do you remember seeing/hearing advertising for this product/offer first?
- Do you pay attention to online advertising?
- Leading sources used to get ideas when planning household shopping trips in Canada as of December 2014
- Where do you remember seeing/hearing advertising for this product/offer first?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.