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Spain: GfK consumer climate indicators 2014-2015

GfK consumer climate indicators in Spain from October 2014 to December 2015

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Source

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Release date

April 2016

Region

Spain

Survey time period

October 2014 to October 2015

Number of respondents

2,000 respondents

Supplementary notes

The findings of the “GfK Consumer Climate MAXX survey” based on around 2,000 interviews conducted each month on a representative sample of the Spanish population. This survey tool is subject to continuous quality controls, especially in relation to the representativeness. The fact that the results are used and recognized in the field of empirical legal research (for example, the likelihood of confusion between products) is a testament to the exceptionally high quality of this survey. This means that the results are quality approved by experts and must stand up in court.
The consumer climate explicitly refers to all private consumer spending. However, depending on the definition, only 30 percent of private consumer spending is accounted for retail. The remainder is attributable to services, travel, rent, health services and the entire personal care segment.
Willingness to buy is a mood indicator, as are all the other indicators. It examines whether consumers think it is advisable to make major purchases at present. Even if they answer "yes", two further requirements need to be fulfilled for a purchase to be made: consumers must have the money that is required for such a major purchase and also regard this acquisition to be necessary. In addition, it only relates to consumer durables, which require a greater budget.

Further Information: Rolf Bürkl, tel. +49 911 395-3056, konsumklima@gfk.com.

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