Spain: GfK consumer climate indicators 2014-2015

This statistic illustrates the general consumer climate of a representative sample of the Spanish population from October 2014 to December 2015.
The economic expectation has been at an average of 39.1 indicator points since January 2015. From April to July 2015 there was a slow 4-month consecutive drop in economic expectation. There has not been much of a change throughout the year, and the economic indicator stands at 40.2 indicator points as of October 2015.
There has been no clear trend in the income expectation throughout 2015. There has been a total increase of 7.0 indicator points from January to October 2015, starting with 16.2 and finishing with 23.2, respectively.
The Willingness-to-buy indicator has not seen too much variation throughout the year. The overall willingness-to-buy seems fairly negative. The average for 2015 stands at -8.3 indicator points for 2015 so far, having started with -9.8 and standin at -10.3 indicator points as of October 2015.
These findings are extracts from the “GfK Consumer Climate MAXX survey”, which is based on around 2,000 consumer interviews conducted each month (on a representative sample of the Spanish population) on behalf of the European Commission. The report contains charts, forecasts and a detailed commentary regarding the indicators. In addition, the report includes information on proposed consumer spending in 20 different areas of the consumer goods and services markets. The GfK Consumer Climate survey has been conducted since 1980.

GfK consumer climate indicators in Spain from October 2014 to December 2015

Economic expectationIncome expectationWillingness-to-buy
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Source

Release date

April 2016

Region

Spain

Survey time period

October 2014 to October 2015

Number of respondents

2,000 respondents

Supplementary notes

The findings of the “GfK Consumer Climate MAXX survey” based on around 2,000 interviews conducted each month on a representative sample of the Spanish population. This survey tool is subject to continuous quality controls, especially in relation to the representativeness. The fact that the results are used and recognized in the field of empirical legal research (for example, the likelihood of confusion between products) is a testament to the exceptionally high quality of this survey. This means that the results are quality approved by experts and must stand up in court.
The consumer climate explicitly refers to all private consumer spending. However, depending on the definition, only 30 percent of private consumer spending is accounted for retail. The remainder is attributable to services, travel, rent, health services and the entire personal care segment.
Willingness to buy is a mood indicator, as are all the other indicators. It examines whether consumers think it is advisable to make major purchases at present. Even if they answer "yes", two further requirements need to be fulfilled for a purchase to be made: consumers must have the money that is required for such a major purchase and also regard this acquisition to be necessary. In addition, it only relates to consumer durables, which require a greater budget.

Further Information: Rolf Bürkl, tel. +49 911 395-3056, konsumklima@gfk.com.

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